about
maison blanc is a culture studio run by jozef, working between new zealand and california. it exists because the interesting work happens where subculture meets strategy, and most agencies only live on one side of that line.
the studio was built as an alternative to scale: one person, a small roster, a short list of projects, and everything made from first principles. jozef has worked across legal tech, music tech, and brand systems, launching tools, labels, and cultural experiments that stretch from the underground to the boardroom.
whether it's software, a campaign, or an artist's career, the throughline is the same: creative infrastructure that helps ideas take form, find language, and land in the right hands.
current projects
01philosophy
02building from the ground up, questioning assumptions, and creating new frameworks rather than following existing patterns.
bridging the gap between underground culture and mainstream strategy, making the avant-garde accessible and actionable.
building the systems, tools, and frameworks that enable creativity to flourish and scale in the modern world.
past collaborators
03warp records / dirty hit / united lex / showtime / dh2 / ninja tune / astral people / the north face / vice